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CLIENTORRA
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INDUSTRYDiamond Jewellery, Fine Jewellery
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SERVICEHandling their social media campaigns
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Website
How did we #BreakTheBox?
For ORRA’s Women’s Day campaign, we moved away from the usual “celebrating women” feed clutter and turned the community into the hero instead of the brand.
Through a playful digital scavenger hunt, we engaged with Women’s Day posts from other brands using witty comments, subtle interactions, and clue-led stories that encouraged users to explore and discover ORRA organically.
The result? A ₹0 media spend campaign that generated 21,23,070+ Instagram views in just 7 days, including close to 2M organic video views. The campaign also earned coverage on Social Samosa and was featured in Social Samosa’s Yearbook of Campaigns 2025, proving that a strong social-first idea can spark massive conversations organically.
