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CLIENTTata Tele Business
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INDUSTRYTelecommunication and ICT
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SERVICELaunched the #ZiddHaiTohJeetHai campaign, celebrating the determination and resilience of MSMEs.
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Website
Tata Tele Business - #ZiddHaiTohJeetHai
How did we #BreakTheBox?
For the MSME Day 2025, the campaign was built around the belief that behind every successful MSME is a story of persistence, ambition, and an unwavering zidd.
As part of the campaign, we created 3 key visuals, each targeting a specific industry within the MSME ecosystem, making the communication more relevant and relatable. We also shared 21 MSME stories, highlighting real journeys of entrepreneurs .
To make the campaign more engaging and participative, we created a dedicated landing page where users could take part in a UGC activity by creating and sharing personalized appreciation posts for inspiring MSME founders. The campaign was further amplified through a hashtag trend that encouraged users to tag their favourite MSME owners, helping the initiative resonate strongly with professionals and business communities online.
