Glendale International School

The Habit of Excellence

How did we #BreakTheBox?

While traditional education focuses on grades and marks, Glendale International aims to nurture

the character behind the report card. Partnering with Glendale International School, we

launched ‘The Habits’, a campaign centered on a social experiment that highlights the contrast

between parental expectations and student reality.

By interviewing parents and students side-by-side, we revealed a powerful insight: while parents

prioritize academic performance, students are busy mastering the "7 Habits of Highly Effective

People" through the Leader In Me program. The film successfully shifted the conversation from

what children learn to how they learn, positioning Glendale as a pioneer in habit-building and

holistic development.